US Radio Ad Revenues in Holiday Mood

22 December 2004

The US radio broadcasting industry is ending the year on a highnote as adspend for the medium continue to rise.

The Radio Advertising Bureau reports increased revenues for the third consecutive month in November - up 3% year-on-year. National advertising grew by 7% while local ad revenues rose 2%.

Says Gary Fries, RAB president/ceo: "We are seeing the predicted year-end stabilization of radio revenue, as well as indicators for increased activity as we move forward. As the industry embraces new technologies and initiatives we expect the radio business will remain solid and holds significant potential for growth."

Data sourced from New York Times; additional content by WARC staff