US Radio Ad Revenues Signal Fall in Spending

05 October 2004

Some US analysts are warning of a slide in radio advertising revenues following a fall in August.

The New York-based Radio Advertising Bureau says combined spending in national and local radio fell 1%. A breakdown of the figures reveals a 5% national advertising fall while local ad revenue remained flat.

Year-on-year figures through August show combined revenue growing by 2%.

Data sourced from New York Times; additional content by WARC staff