US Radio Ad Revenue Drops 6% in February

28 March 2001

Ad revenue in the US radio industry fell 6% in February compared to the same month last year, according to the Radio Advertising Bureau’s radio revenue index, which covers over a hundred markets.

However, the results were not as bad as predicted, following a smaller-than-expected fall of only 2% among local radio stations. National revenue – which performed particularly well in February 2000 with a 22% year-on-year rise – fared much worse last month, with a drop of 20%.

This means that combined radio ad revenue over January and February has fallen 5% compared to the equivalent period last year.

News source: New York Times