US Outdoor Adspend Grew 7% in 2007

21 March 2008

NEW YORK: Outdoor and out-of-home advertising posted growth of 7% in the US in 2007, lifting the medium's total revenues to $7.3 billion (€4.7bn; £3.7bn), according to figures released by the Outdoor Advertising Association of America.

Seven of outdoor's top ten categories increased their spend during the year, with the services and amusements sector up by 5% to over $1bn, and insurance and real estate up 9% to $720m.

The communications category also increased its adspend by 35% to $655.4m, and automotive improved by nearly 12% to a total of $342m.

Retail outdoor adspend, however, fell by 5% to $590m, with finance down 3% to $422m and media and advertising falling 0.3% to $597m.

The data was drawn from a mix of sources, including TNS Media Intelligence and Miller Kaplan, and covers everything from billboards to transit media.

Data sourced from AdWeek (USA); additional content by WARC staff