US Marketers Dig Deep for Super Bowl Commercials

08 January 2007

NEW YORK: US Advertisers are expected to pay an average $2.6 million (€1.9m; £1.3m) for each 30-second commercial during the American Football Super Bowl final next month.

Among the marketers taking spots during the game - to be broadcast by the CBS television network - are regulars such as Anheuser-Busch, FedEx, General Motors and the Frito-Lay and Pepsi-Cola brands.

CBS says it has already sold 80% of the available total of 30-minutes airtime.

Data sourced from New York Times; additional content by WARC staff