US Magazines’ Ad Page Fell 10% in March

09 April 2002

The latest report, released Monday by the Publishers Information Bureau in New York, indicates that US magazines remain hard hit by the slowdown in adspend.

According to the Bureau, ad pages in March declined year-on-year by 10%, albeit less of a slide than in February when ad pages fell by 16.3% compared with the same period in 2001.

Major sectoral casualties of the decline in March were real estate, financial services and insurance – all down by 29.4%. Technology and household furnishings/supplies were also hard hit, respectively declining by 24.9% and 20%.

But there was a silver lining with three sectors achieving increases: automotive (+11.1%), drugs and remedies (+5.7%) and food/food products (+4.2%).

Data sourced from: New York Times; additional content by WARC staff