US Magazine Adspend Decline Continues Thru April

15 May 2002

The benefits of the US economic recovery have yet to percolate through to the nation’s magazine industry, according to the numbers just released by the Publishers Information Bureau.

Ad pages in April slipped year-on-year by a hefty 10.8% – marginally more than in March when the shortfall was 10%.

Taking the first four months of this year as a whole, the decline in advertising pages averaged 13.1% compared with the same period in 2001.

All categories bar two were down or stagnant: bucking the trend were media and advertising (up 6.4%) plus drugs and remedies (+5.9%).

Data sourced from: New York Times; additional content by WARC staff