US Magazine Ads Turnaround After Long-Term Low

10 June 2004

The eleven-month slide in US magazine ad pages is, at last, on the up as the Publishers Information Bureau reveals a 4.8% increase this May compared with last year's figures for the same period.

The PIB, which tracks advertising in consumer magazines, reports growth in half of the twelve main ad categories. Ads for public transportation and hotels and resorts enjoyed the biggest rise (+ 28.7%), whilst retail ads slumped by 7.4%.

Data sourced from: New York Times; additional content by WARC staff