US Magazine Ad Pages Slip Again

14 November 2002

Ad pages in America’s magazines dipped 0.2% year-on-year in October, proving September’s return to growth short-lived.

The latest figures from the Publishers Information Bureau continue a rollercoaster ride for the US magazine sector. After falling every month since December 2000, ad pages finally rose in July of this year, then fell back in August before climbing again two months ago.

Seven of the PIB’s twelve major advertiser categories posted a decline in pages, with technology falling the furthest, down 22.9%. Drugs/remedies grew fastest, posting a 10.4% rise.

For the year to date, pages have declined 5.9% year-on-year.

Data sourced from: New York Times; additional content by WARC staff