US Magazine Ad Pages Post First Rise in 21 Months

09 August 2002

A glimmer of light at the end of a particularly long tunnel for America’s magazine industry: ad pages in July rose for the first time since October 2000, according to the Publishers Information Bureau.

Overall ad pages were up 0.5% year-on-year, with only two of the top ten ad categories posting declines – technology (–22.1%) and hotels/transportation (–5.5%).

However, illustrating how dismal 2002 has been for magazines so far, total ad pages between January and July tumbled 8.6% from the same period a year earlier.

Data sourced from:; additional content by WARC staff