US Magazine Ad Pages Decline for Tenth Month Running

12 April 2004

No light yet at the end of the advertising tunnel for the US magazine industry, reports the Publishers Information Bureau in New York.

For the tenth consecutive month, advertising pages in the nation's magazines declined again in March, a fall of 1.9% compared with the same month in 2003. This followed a slump of 5% in February. For the first quarter of 2004 overall, ad pages were down year-on-year by 2.3%

March saw the number of advertising pages fall yet again in five of twelve mainstream categories, with drugs and remedies suffering a 16.3% plunge. At the other end of the gloom scale, there were twitchy grins in the financial/insurance/real estate category which posted a rise of 13.5%

Data sourced from: New York Times; additional content by WARC staff