NEW YORK: Broadcast TV political advertising in the run-up to the mid-term elections notched more than $2.1 billion (€1.6bn; £1.1bn) this year, a record total and an increase of $1bn over 2002, says Evan Tracey, chief operating officer of TNS Media Intelligence's campaign media analysis group.
Three-quarters of the spend occurred during the 60 days immediately prior to the elections; and more than 50% of the total was spent in the last 30 days. Weekly spending jumped from $205 million to $400m during the last three weeks.
Comments Tracey: "TV matters. Winners outspent rivals in almost all cases."
Data sourced from Adweek (USA); additional content by WARC staff