US Do-Not-Call List Hits 30m

08 August 2003

Bad news for US telemarketers – over 30 million Americans are now signed up to the national do-not-call register.

“Millions of consumers registered their telephone numbers successfully within the first few days of the opening of the registry, and hundreds of thousands of numbers still are being entered every day,” declared Timothy J Muris, chairman of the Federal Trade Commission (which set up the list). Some 80% of people who sign up do so online.

Telemarketers, who will face fines of up to $11,000 (€9,653; £6,804) each time they phone someone on the register, are taking the FTC to court, arguing the scheme will cost $50 billion in lost business and two million jobs.

Data sourced from: The Wall Street Journal Online; additional content by WARC staff