US Consumers Oblivious to New Brands

17 January 2005

Newly launched consumer products are a little fuzzy on American shoppers' radar, according to a new survey jointly conducted by by Boston researcher Schneider Associates and Stagnito Communications in Deerfield, Illinois.

According to the study, 56% of consumers could not name a single new product introduced last year.

Of those that did hit the spot the most memorable was Glad Press'n Seal wrap, mentioned by 26% of the 1,000 people surveyed.

The Coca Cola Company's new soft drink, C2 came second with 24% recall, while third was the intriguing Toilet Wand (23%).

Data sourced from New York Times; additional content by WARC staff