US Cable Networks Enjoy Bumper Upfront

18 July 2002

Pre-season sales of ad time on America’s cable TV networks look to be bouncing back healthily from last year’s decline.

Although the cable upfront – the annual market for advertising in the fall season – is not yet finished, final sales are expected to be in the region of $4.8 billion (€4.8bn; £3.1bn), 20% up on 2001 and equal with the record set two years ago.

The forecast total is higher than was expected only a month ago and reflects rising viewing figures for the cable networks.

Data sourced from: New York Times; additional content by WARC staff