US Brewer Appoints Creative Chief

16 October 2006

ST LOUIS, Missouri: US brewing giant Anheuser-Busch has named company veteran Robert Lachky as its first chief creative officer.

He will work closely with ceo August Busch IV while overseeing the Budweiser brand owner's relationships with its advertising agencies, following a year leading the 'Here's to Beer' market push.

A major focus will be finding a way to deal with beer's continued market-share losses to wine and spirits, a particularly pronounced trend among domestic macrobrewers such as A-B, which controls nearly 50% of the US beer market.

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