US Adland and Media Job Losses Pass 65,000

10 February 2009

NEW YORK: Around 18,700 jobs were lost in the US advertising and media industries in December 2008, taking the total for the year from the same month in 2007 to 65,100, according to figures from industry title Advertising Age.

Based on data from the Bureau of Labor Statistics, Ad Age estimates that the total number of people employed in the advertising and media industries has fallen by 3.9% to a total of 1.59 million people by December this year.

Advertising and marketing services firms cut 24,100 jobs, or 3.1% of staff, from December 2007 to the same month last year, with agencies haemorrhaging 6,000 jobs, and graphic design firms reducing their total number of employees by 7,400.

Media companies also slashed 41,000 jobs, or 4.6% of the sector's workforce, with newspapers' empoyment levels down by 31,200, magazines by 4,500, broadcast TV by 5,100, and radio by 8,100.

By contrast, cable TV added 2,500 jobs, online media companies hired an extra 5,400 staff, while marketing consultants (+2,200) and PR agencies (+1,200) also made additions to the workforce.

Overall, Ad Age estimates that the US ad industry is finding things tougher than the country as a whole, which has seen employment levels decline by a total of 2.6% since December 2007.

Data sourced from; additional content by WARC staff