US Ad Expenditure in Q1 Grows by 7%

01 June 2004

Nielsen Monitor-Plus, a division of Nielsen Media Research, reports a year-on-year increase of over 7 percent in US first-quarter ad spend. Gains spanning all major media are credited for the rise.

Cable television rose by almost 16% to $6 billion (€4.91bn; £3.27bn); network TV swelled by 10% to $7bn (€5.75bn; £3.81bn); newspapers climbed to $400 million (€327.17m; £217.89m), an increase of 9 %; while spot television ballooned 7% to over $6bn (€.(€4.91bn; £3.27bn).

NM-P managing director Jeff King said: "The first quarter's positive results point to a continuing strengthening of the US advertising economy in almost all key sectors. We expect that two key events, the Summer Olympics and the presidential campaign, will fuel growth through the remainder of the year."

• Separately, broadcast television's year on year profits increased in excess of 10 % in Q1 2004, according to the Television Bureau of Advertising.

Data sourced from:; additional content by WARC staff