The United States Air Force has shortlisted three agencies to fight it out in its $50 million review. The chosen trio are GSD&M from Texas, Image Media Services of Virginia and current incumbent Bozell Kamstra also from Texas.
Before the final decision in November, each agency will be given 33 days and $50,000 to create a national advertising and marketing plan.
The decision has dashed the hopes of fellow contenders Siegelgale of New York and Washington’s TMP Worldwide.
News source: Advertising Age - Daily Deadline