USPS to Consolidate Four Major Slices of Agency Business

18 January 2002

A substantial slice of the United States Postal Service advertising and media account (estimated total value $100 million) is up for grabs.

A request for proposals has been posted on a US government website ( and, says USPS manager for advertising Larry Speakes, all comers including non-roster shops are welcome: “It's wide open,” he proclaimed.

Current incumbents on the four accounts are Foote Cone & Belding in New York (direct advertising); Frankel, also Manhattan-based (instore and point-of-purchase ads); Chicago’s Leo Burnett (“the lead agency for strategy, creative and production,” according to Speakes); and Grey Global Group's MediaCom (media planning/buying).

Excluded from the review is ethnic advertising, currently split between New York trio Chisholm-Mingo (African-American), Asianese Partnership (Asian), and Bravo (Hispanic).

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