UK's Premier Foods Mulls United Biscuits Bid

18 July 2006

ST ALBANS, UK - Acquisitive Premier Foods, owner of the Branston and Ambrosia brands, is reported to be eyeing UK foods business United Biscuits.

According to reports in the Sunday Times, Premier has joined forces with private equity group Lion Capital to table a £1 billion ($1.81bn; €1.45bn) offer for the maker of leading brands Jaffa Cakes and Hula Hoops.

UB last week agreed a separate deal to sell its Southern European division to US-headquartered Kraft Foods [WAMN: 11-Jul-06],