The UK's biggest commercial broadcaster ITV has signed a ten year digital alliance with onscreen information service Teletext. The broadcaster's four digital channels will air the editorial and commercial service from this summer.
Teletext's analogue service is accessed by fourteen million ITV viewers weekly and has been available for ten years.
Says Teletext managing director Mike Stewart: "We know that viewers in multichannel homes expect to access our services via the text button on their remote control. The launch of the familiar Teletext service on ITV will respond to this expectation and offer viewers a more appealing enhanced digital format."
Adds ITV Broadcasting Division ceo Mick Desmond: "Teletext has a long-established track record as the leader in this field and this deal means we can offer our viewers the best possible service. ITV is committed to developing and enriching its digital offering."
The company is following in the footsteps of its state-owned rival, the BBC, which made its analogue Ceefax service available to digital viewers in 2003.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff