people meter technology
averaging of some data
broadcast content from devices such as PVRs and PCs
personalised advertising and product placement
The head of the UK's TV viewing measurement body has outlined a consultation process on future developments in an increasingly complex TV marketplace.
Bjarne Thelin told a Broadcaster's Audience Research Board (BARB) conference that his organisation was committed to delivering "as comprehensive a measure as possible of TV viewing and to continue to provide the UK market with . . . gold-standard service".
To do so, however, BARB, which was set up in 1981 by the major UK broadcasters, needs the views of its stakeholders on all areas including:
Conclusions from the consultation process are likely to be available in the first quarter of next year.
Data sourced from mrweb.com; additional content by WARC staff