UK's BARB Looks to The Future

14 June 2005

The head of the UK's TV viewing measurement body has outlined a consultation process on future developments in an increasingly complex TV marketplace.

Bjarne Thelin told a Broadcaster's Audience Research Board (BARB) conference that his organisation was committed to delivering "as comprehensive a measure as possible of TV viewing and to continue to provide the UK market with . . . gold-standard service".

To do so, however, BARB, which was set up in 1981 by the major UK broadcasters, needs the views of its stakeholders on all areas including:

  • people meter technology
  • averaging of some data
  • transportable content
  • broadcast content from devices such as PVRs and PCs
  • personalised advertising and product placement

    Conclusions from the consultation process are likely to be available in the first quarter of next year.

    Data sourced from; additional content by WARC staff