UK Web Population Crosses 50% Threshold

30 August 2002

Half of British adults now have access to the web, according to the latest Internet User Profile Study from NOP World.

The survey – based on a sample of 30,000 Britons aged over 15 – found that the web population grew by an average of 6,000 new users every day during the last year.

In addition, half of all surfers have bought via the web in the last six months, with more than one-third doing so regularly. Books and CDs remain popular online buys, with clothes, electronics, groceries and holidays also proving big draws for e-commerce.

However, etailers still have work to do – one-third of surveyed users admitted to backing out of an online purchase before it was complete. Reasons for doing so include fears over payment security, delivery arrangements and poor site usability.

Data sourced from: Daily Research News Online; additional content by WARC staff