UK Travel Giant Hires Marketer to Head New Low-Cost Airline

25 June 2002

RyanAir, currently Europe’s largest and most profitable low-cost airline, has lost its sales and marketing director to an as yet unnamed start-up funded by British vacations and travel giant MyTravel Group – formerly known as Airtours.

Tim Jeans is to join the fledgling airline as chief executive, charged by MyTravel “to take advantage of the huge opportunities” within the budget air travel sector.

The group will transfer a number of aircraft from its existing charter fleet in order to minimize operational costs. The name of the new carrier and its launch date have yet to be announced.

Meanwhile, RyanAir is soon to lose its European numero uno title to the entity that will emerge from the acquisition of former British Airways’ subsidiary Go by rival low-cost operator easyJet.

Data sourced from: The Times (London); additional content by WARC staff