UK TV Marketers Take Comfort from Audience Data

23 April 2008

LONDON: UK television marketers have welcomed latest viewing figures which show commercial impacts rose 7% in the first quarter of this year, compared with the same period in 2007.

Marketing body Thinkbox, using data from the Broadcasters' Audience Research Board, says total Q1 impacts have grown 13% over the last five years, with impacts for the 16-34 demographic growing by 18% during the same period.

Thinkbox says BARB figures reveal all key audiences for advertisers experienced increases in Q1 commercial impacts. Impacts for 16-34s increased by 3% and ABC1s experienced 9% uplift. Impacts for the 16-24 audience remained stable.

According to the marketing group, an average of 2.5 hours of commercial TV is watched every day in the UK.

Data sourced from Thinkbox; additional content by WARC staff