LONDON - Britain's Radio Advertising Bureau reports that commercial radio revenues fell 7.8% year on year during the first quarter of 2006.
Total advertising income fell to £149 million ($280.49m; €217.98m) from £162m at the start of 2005.
The medium was also down 4% on the last quarter of 2005, with national advertising taking a 60% share of the total revenues, up almost 3.9%. Local advertising's share was down 2.3% and sponsorship and promotions dipped 1.6%.
However, greater optimism prevails as the year progresses, with Q4 revenues projected to grow 4.6% year on year, posting overall growth of 0.5% for 2006, according to data published by the Advertising Association. Those figures exclude sponsorship and promotions revenue.
"Retail sales have an impact on radio advertising," notes WARC research director Colin Macleod.