UK Press Ad Revenues Sag 6% After Terrorist Attacks

02 October 2001

Advertising in Britain's press declined by 6.15% in the week following the terrorist outrages in the US, revealed ACNielsen MMS yesterday.

In the week prior to the attacks, total UK press advertising revenue stood at £42.65 million. By week commencing September 12, the total had fallen to £40.03m.

The year-on-year picture was equally gloomy, posting a 9.67% fall in ad pages to September 3, and minus 13.82% to September 10.

TV fared no better, returning an across the board year-on-year loss in ad revenues of 6.43%. Reflecting the aftermath of the US tragedy, TV advertising for travel and transport products plummeted 42.57%, while entertainment brands slid 24.5%

News source: CampaignLive (UK)