UK Outdoor Ads Hit the Heights

03 March 2005

UK billboards and and out of home sites attracted record ad revenues in 2004.

Britain's Outdoor Advertising Association, reports that gross figures for the final quarter reached £234 million ($449m, €340m), a 2.7% rise on the same period last year.

Says ceo Alan James: "It is the highest quarterly revenue figure ever achieved by the outdoor industry. We are confident that outdoor's share will outperform expectations and deliver a share comfortably in excess of nine per cent. Our target of 10% is now firmly within our sights."

Gross revenue for the whole of 2004 reached £847m, a 7.8% increase on 2003.

Among the year's top ten outdoor advertisers were Lever Faberge Home Care (£21m), Lever Faberge Personal Care (£15.2m), cellphone company O2 (£14m), government information office COI Communications (£13.8m) and Masterfoods (£13.5m).

The leading advertiser for Q4 was Rupert Murdoch's satellite unit BSkyB with £6m and the runner-up COI Communications at £5.5m

Data sourced from Media Week (UK); additional content by WARC staff