UK Online Adspend Soars to Record High

22 July 2004

The flourishing UK online advertising market set a new record for expenditure in the second half of last year – bettering £350 million ($645m; €525m).

According to the Interactive Advertising Bureau and Pricewaterhouse Coopers, the industry has been boosted by consumers' love affair with the internet as well as a more creative input into online ads.

Forecasts predict online advertising to double in size every three years and to outsell radio advertising by 2007.

Comments IAB ceo Danny Meadows-Klue "every industry sector uses online; whatever the brand, their audience is already here."

Data sourced from:; additional content by WARC staff