UK Marketing Under Scrutiny from New Standards Body

29 November 2002

Britain’s marketing bodies are being asked to support a new state-sponsored initiative to improve marketing standards.

As part of its drive to boost the competitiveness of British business, the government has set up the Marketing and Sales Standards Setting Body, which is embarking on a two-year plan to promote best practice.

The MSSSB’s first project is to conduct an extensive survey of the profession and its educational structure. It will look at the numbers of marketers, different disciplines and duties, and what qualifications and courses are available.

Using this information, it plans to draw up a national marketing education framework capable of fulfilling the requirements of practitioners at all levels.

Sir Paul Judge, vp of the Marketing Council and chair of the MSSSB’s marketing division, welcomed the initiative: “It gives us, for the first time, a great opportunity to demonstrate both the scope and importance of each of the marketing disciplines and the size and reach of the total marketing profession.

“I am now writing to all the key professional marketing bodies to ask them for their input to this crucial study.”

The MSSSB, located within the Chartered Institute of Marketing, plans to release a preliminary assessment in February next year, with a full report due in August. Updates and other information can be found on the body’s website.

Data sourced from: Chartered Institute of Marketing; additional content by WARC staff