British marketers are optimistic over business prospects in the immediate future despite increasing fear of inflation, reports Britain's venerable Chartered Institute of Marketing.
The CIM's latest Marketing Trends survey sampled five hundred senior marketing professionals, the results reflecting a widely held view that the expected economic slowdown will represent a change of gear rather than recession.
Says Douglas McWilliams, chief executive of CIM economics and business research: "An important indicator of the continued confidence that there will not be a recession, is the relatively high forecast (by historic standards) for growth in marketing spend."
"Taking all the signals together, the survey points to steady, rather than booming, economic growth. But on the back of the strong upswing that has continued since 2003, the fact that even now recession is not expected is encouraging."
Key data emerging from the survey are …