UK Marketers Pledge to Cut Packing Waste

18 June 2007

LONDON: Some of the UK's biggest food and drinks marketers have signed up to a government-led drive to reduce packaging waste. The Courtauld Commitment expects companies such as Cadbury Schweppes, Nestlé and Coca-Cola to stop the growth of packaging waste by 2008 and to reduce it by 2010.

The Waste & Resources Action Programme, the agency behind the Courtauld Commitment, has also signed up a number of major retailers to the deal.

Supermarket chains Tesco and Asda, among others, have pledged to help save thousands of tons of plastic and paper from being dumped in landfill sites.

Comments WRAP special advisor ceo Mark Barthel: "Since starting work on the project three years ago, we've seen a sea change in attitudes towards waste. We can now work more directly with both manufacturers and retailers and accelerate progress."

Data sourced from Brand Republic (UK); additional content by WARC staff