Kelvin MacKenzie – former tabloid editor and now ceo of Rupert Murdoch’s The Wireless Group – has threatened to sue Britain’s radio measurement service RAJAR.
MacKenzie is enraged that the ratings body is planning a new electronic measurement service under which listeners who tune in for under five minutes will not be included in results.
“We would be happy to take anyone to court who has access to listening data for periods under five minutes and chooses not to report it,” he fumed.
MacKenzie has not been on the best of terms with RAJAR of late. Earlier this year, he blasted the body’s measurement system, trumpeting a rival offering, Radiocontrol, which involves an electronic ‘wrist watch’ [WAMN: 28-Mar-02].
The quondam newspaperman released the latest set of his alternative figures last week, prompting demands from the rest of the UK radio industry to “return to the [RAJAR] fold” – apparently to no avail.
Data sourced from: Media Week (UK); additional content by WARC staff