UK Horizons Signs Automobile Association as Sponsor

21 November 2000

A three months sponsorship deal between Britain’s Automobile Association and cable/satellite channel UK Horizons will see the roadside rescue organisation backing the broadcaster’s Crisis programming segment, which numbers among its amusements such accident and emergency shows as 999, What Went Wrong? and Anatomy of Disaster.

Zenith Media bought the deal; Flextech sold it; neither will reveal its value.

News source: CampaignLive (UK)