In the wake of robust lobbying by the UK Digital Radio Development Bureau, culture, media and sport secretary Tessa Jowell will this year review the date on which the nation's analogue (FM and AM) radio signals will be switched-off in favour of digital transmissions.
News of the upcoming review was contained in a report released by the DRDB this week. The department for culture, media and sport will be "considering how long it would be appropriate for sound digital broadcasting services to be provided in analogue form", wrote Jowell in a foreword to the report.
Digital Audio Broadcast (DAB) radios have taken off in a big way in the UK, with sales currently increasing at 444% annually. This year to date, 600,000 DAB radios have been sold, and consumer uptake is expected to receive a massive boost when sets priced at around £50 ($92.80; €74.92) go on sale at supermarkets.
According to the Radio Advertising Bureau and the BBC (which together held a radio seminar last week) radio listening is set to increase by 10% over the next five years -- the increase being largely DAB-driven [WAMN: 06-Jul-04].
Data sourced from: BrandRepublic (UK); additional content by WARC staff