Britain's Blair administration is to harness cult online video file-sharing site YouTube to communicate its plans to overhaul and improve public services through technology.
Cabinet Office managers will site two short films on YouTube entitled publicservice via which they aim to reach a wider audience with messages proclaiming how technology will enhance public services including the National Health Service, police and courts of law.
One video explains how new technology will affect various public sectors. A second, longer movie details how the government will save money by consolidating service departments.
The shrewd, if cynical, political move links the rightist UK government with the counter values of YouTube, a web company with anti-establishment overtones founded by three Californian dudes in 2005.