LONDON: British consumers are still buying more analog than digital television sets, even though the government will begin the digital signal switch-off in 2008.
The body overseeing the change, Digital UK, says just 36% of TV sets sold in July were ready to broadcast digital channels.
Ceo Ford Ennals estimates the proportion of digital sets sold will rise to 70% in 2007, but he is urging manufacturers and retailers to voluntarily phase out selling analog sets.
The digital switch-over, which will be rolled out across the TV regions, is expected to be completed by 2012. Ennals wants retailers to stop selling analog products a year before their region is changed.
Data sourced from mad.co.uk; additional content by WARC staff