UK Digital Radio Growth Slows

30 October 2006

LONDON: The latest data from UK radio researcher RAJAR (Radio Joint Audience Research) indicates that digital-only radio stations reached 4.79 million people weekly in the quarter ended 30 September - a year-on-year increase of 14.3%, and 3% up on the preceding quarter

Total weekly listening hours reached 27,913,000, up 3.4% over the preceding quarter and 12.8% over a year.

DAB (digital audio broadcast) receiver penetration, which has previously had risen quarter on quarter was becalmed during the latest period, the percentage of adults owning a DAB set at home remaining static at 15.3%.

Likewise, the proportion of people listening via digital TV equipment bucked the previous upward trend, slipping from last quarter's record 38.9% to 38.7%.

The metrics for listening via the web were also down - from 22.8% in the quarter ended 30 June to 22.3% in the latest quarter, albeit well up on the year-ago total of 19.7%. Mobile listening edged up from 7% to 7.1%.

Data sourced from BrandRepublic (UK); additional content by WARC staff