UK Consumers Hike Spend on Magazines to £2bn

19 September 2007

LONDON: The UK consumer magazine market is in a robust state of health, according to a Periodical Publishers Association survey which claims readers are spending £2 billion ($3.9bn; €2.9bn) a year on their favourite titles - a jump of 72% from 10 years ago.

The survey, part of a PPA public relations exercise, says retailers sell 20 million magazines each week.

In addition, the survey found 23% of readers spent more than £10 a month on magazines and each title is read for an average total of 54 minutes.

But 36.9% of readers also said they read fewer magazines than ten years ago, compared with 32.9% of consumers who said they read more.

Data sourced from Brand Republic (UK); additional content by WARC staff