UK Consumers Embrace Internet Shopping

15 November 2004

Not content with shopping till they drop in the UK's high streets and malls, British consumers are also flocking to their computers for retail therapy.

A survey commissioned by a UK online insurer claims 94% of people with access to the web have bought goods online, while half of those interviewed think 40% of all their shopping will be done via computer in five years' time.

Etailers will be delighted to hear these assertions in the run-up to Christmas when online sales will average £400 ($739, €571) compared with an average of £100 per month outside the holiday period.

Boston-based Forrester Research predicts European online spending this Christmas will be ahead of the US for the first time.

Data sourced from BBC Online; additional content by WARC staff