UK Commercial Radio Welcomes Q4 Ads Boost

06 March 2008

LONDON: UK commercial radio celebrates a 7.1% rise in year-on-year revenues to £150.9 million ($298.5m; £196.5m) during the fourth quarter of 2007.

Figures from Ofcom, the Radio Advertising Bureau and the Advertising Association show
revenue from sponsorship and promotions rose 1.1% year-on-year to £27.4m. National revenue climbed 11.4% to £83.3m, while local revenue was up 3.2% to £40m. 

According to RAJAR (Radio Joint Audience Research), commercial radio's share dropped from 43.3% to 42.4% in Q4. However, in the 14-44 age group it retained an across the board lead of 53.1%over the publicly-funded BBC.

Comments Andrew Harrison, ceo of trade body, RadioCentre: "Despite reports that the traditional media sector is facing challenging times, these figures confirm that our sector is bouncing back as advertisers recognise radio's valuable role in a multi-media schedule."

Data sourced from; additional content by WARC staff