UK Channel 4 to Offer Video on Demand; Ups Profits 9%

27 April 2006

British publicly-owned commercial broadcaster Channel 4 is in buoyant mode, announcing robust profits in a difficult TV advertising market alongside plans to launch a video-on-demand service.

The latter will be launched this autumn, combining advertiser-funded shows, subscription channels and paid for downloads.

However, C4 must first reach agreement with independent programme producers' trade body Pact over the length of time it can exploit made-for-TV programmes on the internet and mobile phones.

Media regulator Ofcom has given broadcasters until the end of May to reach a compromise "We're working very hard [to find a solution]," says Duncan. "There will have to be give and take on both sides to find a sensible middle ground."

  • C4 also reported record audience share, plus advertising and sponsorship growth of 5% to £729.3 million ($1.30bn; €1.05bn), driving up pre-tax profits in 2005 by 4.9% to £66.8m. Revenue also rose by more than 6% to £894.3m, boosted by the launch of E4 and More4 on the Freeview digital terrestrial TV platform.

    Data sourced from and BrandRepublic (UK); additional content by WARC staff