UK Bank to Sponsor London Olympics

04 January 2007

LONDON: UK-headquartered bank Lloyds TSB is ready to sign on the dotted line as the first top-tier sponsor for the London 2012 Olympic Games. The bank is reported to have beaten rivals HSBC, Bank of America and Citigroup to the £80 million ($157.5m; €118.9m) deal.

Lloyds TSB and the capital's Olympic organizing committee are remaining zip-lipped about the reported sponsorship agreement.

The bank appointed former Lowe Asia-Pacific chairman/ceo Nigel Gilbert as group marketing director last October.

Data sourced from Brand Republic (UK); additional content by WARC staff