Advertising expenditure in the UK is expected to rise by 2.3% this year at current prices, according to data published today (Monday) in the Advertising Association's quarterly Advertising Forecast.
The media covered in the report include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.
Key expenditure indicators are ...
Year-on-Year Adspend Variance by Medium
2005 on 2004 % change at current
Advertising expenditure overall is set to record growth of 2.3% at current prices this year. This represents a downward revision from the 3.7% forecast by the AA in June, the result of disappointing growth in the UK economy during 2005.
- However, online adspend is forecast to rise by over a third, with outdoor (+7.4%) and cinema (+4.9%) set to show the largest gains among the traditional media.
- Declines are expected for business and professional magazines, radio and direct mail.
- Growth is expected to accelerate in 2006, with an increase of 4.4% at current prices forecast.
2005 on 2004
% change at current prices
- of which display
- of which classified
1 Includes supplements.
2 Newspaper data exclude online
classified recruitment advertising on the websites of national and regional
newspapers paid for separately to print advertising. This expenditure is
included as internet advertising.
3 Excludes supplements.
4 Excludes directory advertising.
Source: AA's Advertising Forecast
The Advertising Forecast is researched and compiled by the World Advertising Research Center
on behalf of the UK Advertising Association. For more information on the latest data click here
Data sourced from Advertising Association (UK); additional content by WARC staff