UK Adspend Grows 3% in Q1

25 June 2007

Advertising expenditure in the UK totalled £4,208 million ($8,400m; €6,255m) in the first quarter of 2007, representing a year-on-year increase of 3.0% and the highest such rise since Q1 of 2005.

The figures from the Advertising Association's Quarterly Survey of Advertising Expenditure are researched and compiled by the World Advertising Research Center.

The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema, internet and direct mail.

The figures shown in the table below exclude spend on advertising production, and on sponsorship and promotions, but include agency commission. All figures are given at current prices, without adjusting for inflation.

Cinema was the second-fastest growing medium, rising 9.9% on Q1 2006, while the outdoor sector also posted a strong year-on-year increase of 7.7%.

Internet adspend is estimated to have gained 42% year-on-year in the first three months of the year, although actual results are currently unavailable. Both TV and radio improved from a poor second half 2006 to show only small declines at the start of 2007, of 0.8% and 1.8% respectively.

Data sourced from the Advertising Association; additional content by WARC staff