UK Ads Regulator Accepts 'Bloody' Australians

22 March 2006

   LONDON - A British advertising watchdog has made a U-turn and greenlighted the term 'bloody' in a TV commercial for Tourism Australia.
   The controversial M & C Saatchi spots, initially rejected by the Broadcast Advertising Clearance Centre as being offensive, are part of a major campaign to lure more visitors Down Under.
   The humorous ads, which can now be aired in full, end with a bikini-clad woman on a beach asking: "So where the bloody hell are you?"