Two Senior Executives Quit as P&G Overhauls Clairol

13 March 2002

Haircare range Clairol has lost two senior executives, president Paula Jacoby and European marketing director Tim Perman, who have resigned amid preparations by the brand’s new owner Procter & Gamble to slash half the workforce and boost adspend.

Clairol’s British marketing activity will be overseen by P&G’s UK marketing director for beauty care Gill Whitty-Collins, while the rest of Perman's duties will be managed by Oliver Kastalio, the consumer goods giant’s marketing director for European cosmetics. A replacement for Jacoby has not yet been announced.

P&G acquired the brand last year from Bristol-Myers Squibb, at a cost of £3.4 billion (€5.5bn; $4.8bn). It intends to axe 750 jobs and raise global adspend to regain share lost to L’Oréal.

Data sourced from: BrandRepublic (UK); additional content by WARC staff