Turkish Tourism Dangles $50m Global Carrot

07 December 2001

The Turkish Ministry for Tourism has issued a tender document for its $50 million global tourism ad business in 2002. Both local and international shops have been invited to pitch by December 19, either in their own right or as part of a consortium.

The business covers fifty markets within eleven regional groups, and tenders are sought for any or all of the following:

Group 1 ($18 million): Germany, Poland, Austria, Switzerland, Romania, Bulgaria, Greece, the Czech Republic, Slovakia, Hungary and former Yugoslavian Republics;

Group 2 ($7 million): Russian Federation, the CIS and Moldavia;

Group 3 ($9 million): UK, Ireland, the Netherlands, New Zealand, Sweden, Denmark, Finland, Estonia, Lithuania, Norway, South Africa and Australia;

Group 4 ($6 million): US and Canada;

Group 5 ($3 million): France and Belgium;

Group 6 ($1 million): Spain, Portugal and Latin America;

Group 7 ($1 million): Italy;

Group 8 ($1.5 million): Japan and S. Korea;

Group 9: $1.5 million -- Singapore, Malaysia, China and Taiwan;

Group 10 ($1 million): Kuwait, Qatar, Bahrein, Oman, Jordan, Saudi Arabia, United Arab Emirates and Lebanon;

Group 11($1 million): Israel.

According to tourism minister Mustafa Tasar: “Istanbul plays a key factor in the tourism sector. We will continue our strategy of developing Turkey as a brand by taking Istanbul to the front.”

News source: AdAge.com