Tribune Cuts Circulation at Newspapers for Second Time

14 September 2004

The tribulations of Chicago's Tribune Company have worsened with news that it overstated circulation figures at its Newsday and Hoy newspapers by even more than previously reported.

In June this year, Tribune admitted to inflating figures at Newsday by 40,000 copies and at Hoy by 15,000 copies, or 19%, for the twelve months ending September 2003.

But an internal review and an investigation by the Audit Bureau of Circulations have revealed that the misstatements amounted to over 20% for Newsday (and 23% for the Sunday figure) and as much as 49% for Hoy.

According to Jack Fuller, president of Tribune Publishing, the reviews "revealed a range of issues affecting circulation, including poor documentation, records mismanagement and programs that deliberately violated ABC regulations and Tribune policies."

The company has agreed to take a pretax charge in the third quarter of $45-$60 million (€36.7-49m; £25-33.4m) to appease advertisers, on top of the second quarter $35m charge already incurred.

Data sourced from: New York Times; additional content by WARC staff